WebDec 7, 2024 · Based on a tangible-intangible continuum, professionals identify such types of offerings as: Pure tangible good (sugar) Tangible good with accompanying services (computer repair) Hybrid (cafe) Major service with minor goods and services (flight) Pure service (psychotherapy) Services are mainly characterized by their: Intangibility. WebJun 5, 2024 · If a company has a hybrid offer, then its offer may be described as being one where there is: a. an equal amount of goods and services. b. a tangible good with accompanying services. c. a service with accompanying minor goods. d. …
Marketing - Services marketing Britannica
WebGoods are physical, tangible articles, while Services are nonphysical and intangible in nature and can also satisfy a need like goods. Financial services – Banking, Telecom, DTH, … WebA) major service with accompanying minor goods and services B) pure service C) pure tangible good D) tangible good with accompanying services E) hybrid Answer: A Diff: 2 LO: 14: How can services be defined and classified, and how do they differ from goods? AACSB: Application of knowledge Which of the following is an example of a pure service? boston cruise terminal parking
Categories of Service Mix - A Framework for Marketing …
WebThis type of marketing involves selling goods (and services) to organizations (public and private) to be used directly or indirectly in their own production or service-delivery … WebExplanation: This is because a cell phone is a physical object that can be touched and held (a tangible good), but it also comes with accompanying services such as cellular network … WebMar 30, 2024 · Manufacturing: Companies involved in producing goods have tangible assets, including the automobile and steel industries. The factory equipment, computers, and buildings would all be tangible assets. boston crusaders facebook